Out of Patients
with Matthew Zachary
Welcome to 2026: The Year of the Patient where the sick shall inherit the ballot.
How Do You Create Demand for Something Nobody Wants?
For 20 years, I’ve built healthcare brands for markets nobody wants to need. From Stupid Cancer to We the Patients, I’ve learned that the hardest part isn’t creating demand. It’s giving people a way to recognize something that was already there.
Out of Patients?
Join the recurring Out of Patients dispatch from Matthew Zachary covering the latest American healthcare shenanigans. Essays, podcast episodes, media appearances, book updates, and live events delivered with a sardonic Gen X perspective from a patient who simply refuses to shut up.
Get the dispatch